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Podcast production starts with an idea. But a good idea alone is not enough. Before recording a single episode, the most important work happens on paper: clarifying your purpose, understanding your audience, and choosing a format that serves both. This helps ensure there is a clear pathway to impact for the podcast, with built-in steps to measure and evaluate it (see the Podcast Impact Framework).
This guide covers the key planning decisions every research podcaster needs to make. The principles here apply to both audio and video podcasts. Where the two formats require different approaches, this is noted in the relevant sections.
Podcast production starts with an idea. But a good idea alone is not enough. Before recording a single episode, the most important work happens on paper: clarifying your purpose, understanding your audience, and choosing a format that serves both. This helps ensure there is a clear pathway to impact for the podcast, with built-in steps to measure and evaluate it (see the Podcast Impact Framework).
This guide covers the key planning decisions every research podcaster needs to make. The principles here apply to both audio and video podcasts. Where the two formats require different approaches, this is noted in the relevant sections.